Dell came to us with a critical mission: use the power of interactive media to create a buzz around their new luxury laptop, Adamo by Dell. The catch, consumers could not see or touch the product before purchase. Dell decided not to employ any conventional marketing tactics either: the teaser site, email campaign, banner ads, and website would be the only media used to support this product launch.
We created a stunning site in which a silent glissade of images, and the ability to zoom and spin, actually enacts the story of falling in love—Encounter, Discover, Admire, Commit—complete with the sensation of being pulled into something beautiful and powerful. Delivered in 28 languages, the AdamoByDell campaign attracted nearly 800,000 unique visitors globally and more than 1 million page views within a month of launch.
