Nokia MOSH (“mobilize and share”) creates a community of mobile users who can share user-generated content (videos, photos, songs, blogs) through a special piece of Nokia software that works on any brand of mobile phone, with no restrictions based on carrier. Schematic built both the website—where users create their profiles, upload and manage content and specify mobile feeds—and the mobile site. We took the MOSH project from start to finish in 94 days: from nothing to a fully functional UGC site complete with WAP and mobile integration in about three months.
